CVC acts also as a door opener to new markets for corporations: A majority of start-ups look towards niche or emergent markets. Big corporations have not actually studied this market yet. Therefore, by investing in this start-up, a corporation attains entrance into the new market and some information concerning the psychos of consumers within the new markets. This approach enables the corporation to increase its portfolio while trying to enter into the same market without much risk as the risk is diversified.
For instance, Samsung Ventures has invested in various start-ups spread across different sectors like mobile technology, healthcare, and energy among others. Such investment would enable Samsung to expand the portfolio of business and allow access to new fast-growing markets along with complementing the existing lines of business.